Too many teams are stuck with CRMs that overpromised and underdelivered. Messy data, broken automations, reports that never quite work, and no one’s sure who’s supposed to fix it.
We’ve seen it across platforms. We’ve set them up, untangled them, and helped teams recover when things fell apart.
But to be clear, this article isn’t a loyalty play. It’s about choosing what holds up under real conditions: pressure, growth, complexity, and handoffs.
And for us, that’s HubSpot. It’s the only CRM we’ve seen consistently work the way teams actually need it to. Across industries. Across roles. Across stacks.
But that doesn’t mean every other tool gets tossed. If your team runs on NetSuite or uses ZoomInfo, we’ll connect the dots. But when it comes to your core CRM, where contacts, deals, tasks, and reporting live, we commit to one platform. Here’s why.
Who We Are: A Quick Look at LZC Marketing
LZC Marketing is a B2B marketing agency focused on helping growing companies get their systems working together, especially when tools are scattered or too complicated to manage.
We work with teams across marketing, sales, and customer success to fix disconnects, reduce tool overload, and create systems that support growth.
Our core focus is Revenue Operations (RevOps), getting everyone aligned using the same data, the same tools, and working toward the same goals.
What We Do
We’re a HubSpot Gold Partner agency. Our work includes:
Growth marketing for B2B and SaaS
HubSpot onboarding and implementation
CRM automation and RevOps strategy
SEO and paid media
Website development on HubSpot CMS
Where We’ve Been
Over the years, we’ve worked across different industries and tech stacks, from Salesforce to Zoho, Pipedrive, and even custom CRMs. We’ve integrated tools with ERPs, billing platforms, and internal systems. We’ve built workflows for onboarding, sales, customer support, and retention.
We’ve seen what works and what breaks. From these experiences, we’ve learned that:
You can’t run a go-to-market engine on a fragmented CRM.
You can’t lead cross-functional teams with disconnected data.
And you can’t grow with systems your team avoids using.
That’s why we stopped forcing tools to work together. When it comes to CRM, we only use one: HubSpot. It works. And we know how to make it work for you.
The CRM Landscape: What We’ve Used and What We’ve Learned
We didn’t start with HubSpot. We got there after years of working in different CRMs, fixing broken systems, and helping teams get out of tools they weren’t really using.
Some CRMs were too rigid. Others didn’t scale. Most broke down once teams grew or tried to work cross-functionally.
Here’s a quick look at the main platforms we’ve used—what worked, what didn’t, and why we moved on:
Salesforce: Powerful, But Heavy
Salesforce is built for complexity. It’s great for large companies with layered teams, lots of custom needs, and full-time admins.
Highly customizable
Steep learning curve, high maintenance
Even small changes often need dev work or outside consultants
For most mid-sized B2B teams, it’s overkill. Without a dedicated systems team, it becomes a bottleneck.
Zoho: Flexible, But Disconnected
Zoho gives you a suite of tools under one roof (CRM, help desk, email, automation) and it’s budget-friendly.
Affordable and modular
Inconsistent experience across tools
Weak support, confusing documentation
Good for early-stage teams, but it gets harder to manage as you grow.
Pipedrive, Monday.com, and Similar Tools: Quick Wins, Limited Lifespan
These tools are easy to use and great for sales tracking. They’re often a go-to for early-stage companies.
Clean UI, fast to set up
Limited automation
Not built for cross-functional teams or scale
They’re good starters, but most teams outgrow them quickly.
What We Learned the Hard Way
Every CRM has strengths. But we kept seeing the same issues as teams scaled:
Disconnected data
Tools that didn’t talk to each other
Systems that needed too much support to stay functional
That’s why we committed to HubSpot.
Not because it’s trendy, but because it works out of the box. It supports marketing, sales, and service on one platform. It doesn’t require custom dev work to do basic things. And teams actually use it.
That’s the difference. HubSpot doesn’t just manage data; it also helps teams do their work without extra layers.
That’s why it’s the only CRM we build in.
10 Reasons Why LZC Marketing Only Uses HubSpot as a CRM
We’ve worked in dozens of CRMs. Some looked good at first, but didn’t hold up. What matters is whether a tool helps teams stay aligned, make decisions, and grow, without extra layers or costs. Here’s why we chose HubSpot, and why we stick with it.
1. Everything in One Place
Most CRMs say they’re all-in-one. Few actually are.
HubSpot brings marketing, sales, service, and ops into one system. One login, shared data, and no need to sync tools just to see the full picture.
2. Clear Pricing. No Surprise Fees
Other platforms hide features behind upgrades.
HubSpot’s pricing is straightforward. You know what you’re getting, what it costs, and how to plan for growth.
3. Setup and Training Don’t Take Months
You don’t need six months or a certified admin to get started.
HubSpot has guided setup paths and a user-friendly layout. Most teams can launch in weeks, not quarters.
4. Automation Without Needing a Developer
You can build email workflows, deal follow-ups, lead routing, task reminders, and more, all without touching code.
HubSpot’s automation tools are designed for marketers and salespeople, not engineers.
5. Reporting That Helps You Act
You shouldn’t need to export data to get answers.
HubSpot offers customizable, real-time dashboards across teams, from executive KPIs to sales forecasts.
6. Connects with Tools You Already Use
HubSpot doesn’t make you ditch the software your team already depends on.
It integrates with Slack, Teams, Zoom, QuickBooks, and more. Most connections are native, which means you can connect the dots without hiring a developer to build custom bridges.
7. Built to Grow With You
Some CRMs feel fine at first, then break down once your team expands or your process evolves.
HubSpot doesn’t. You can start simple, then layer on features like lead scoring or advanced automation as you grow, without starting over.
8. Support That Actually Helps
When something breaks or you need actual help, you get real answers, not just a chatbot or a user forum.
HubSpot gives you access to live chat, phone support, thorough documentation, and a user community that actually responds. As a Gold Solutions Partner, we also get access to partner-only resources when something isn’t working right.
9. Clients Can Own It After Implementation
We build the system. You run it.
HubSpot is easy to manage post-implementation. Teams can update workflows, create reports, and manage data without needing a full-time admin.
10. HubSpot Keeps Improving
HubSpot rolls out features regularly, but keeps the platform relatively simple.
From AI tools and reporting assistants to more flexible data structures and workspace customization, the updates come in steadily, and usually at no extra cost. You don’t have to rebuild your system to keep up.
HubSpot isn’t perfect, but it’s reliable, flexible, and usable, without the baggage.
We Work with Tons of Tech, But HubSpot is the Core
We support dozens of tools across marketing, sales, support, ops, and finance: Slack, Microsoft Teams, Asana, Google Ads, QuickBooks, Shopify, Zapier, Clay, Apollo.io, and more.
Whatever tools you use, we build around one core system: HubSpot.
When HubSpot sits at the center, everything else can connect and work in sync. You get cleaner data, fewer handoffs, and more visibility across teams. Because of that, we always start with the CRM.
HubSpot Works with What You Already Use
You don’t need to start from scratch. We make HubSpot work with what’s already in your tech stack.
Slack and Microsoft Teams: HubSpot can send deal updates, service notifications, and automated alerts directly into team chats.
Google Ads, Mailchimp, and Social Platforms: Track lead conversions, ad spend, and campaign performance in one view.
Zapier and APIs: When something doesn’t connect natively, Zapier fills the gap. We use it to automate routine tasks like sending form fills to Asana or updating a spreadsheet from a ticket pipeline.
Stripe and QuickBooks: Revenue data syncs back to the CRM. Sales doesn’t have to ask accounting where a deal stands.
Industry-Specific Tools: We’ve connected HubSpot to platforms like Protech, Zuper, and even custom legacy systems. If there’s a way to connect it, we’ll find it.
Why We Center Everything Around HubSpot
Most teams and companies use a mix of tools. That’s fine as long as there’s a clear center. Without it, systems stop talking to each other. You get double entry, messy reports, and dropped follow-ups.
HubSpot gives you one place to manage data, track activity, and see the full customer picture. It acts as your team’s source of truth. When everything feeds into it, your team stays aligned and your workflows run smoother.
We Know the Tools And How to Make Them Work Together
LZC Marketing supported stacks in fintech, SaaS, pro services, manufacturing, cannabis, and insurance, all with different tools and setups.
No matter the industry, the outcome is the same: when HubSpot is the hub, the rest of your systems stay connected and easier to manage.
And if you’re unsure whether HubSpot fits your stack? We’ll give you a straight answer. If it works, we’ll make it work well. If it doesn’t, we’ll find a way to bridge the gap.
Choosing a CRM Isn’t Just About Features
It’s easy to compare checklists. But the truth is, features don’t build systems; people and process do. The right CRM should support how your team actually works, not force workarounds or extra steps.
Since we’ve tested dozens of platforms, we realized that most teams don’t need more tools; they need fewer steps, fewer tabs, and one place to see what’s going on. The problem usually isn’t the software itself, it’s scattered workflows, siloed data, and a lack of visibility across teams. So we build around one core system: HubSpot, then design everything else to work with it.
Why Systems Matter More Than Tools
HubSpot gives your teams a connected way to work, not just another tool to manage. It’s not about cramming everything into one place. It’s about getting one clear view across teams.
One Source of Truth: Everyone (Sales, Marketing, Support) sees the same customer record. No more chasing updates or digging through threads.
Easier Handoffs: Sales closes a deal. Onboarding tasks fire automatically. Support sees the full history. Everyone knows what’s happening.
Less Duplication: When you create a contact once, that data flows into email, Slack alerts, task lists, or wherever your team needs it.
Real Alignment: The biggest delays often come from internal misalignment. HubSpot makes it easier to keep Sales, Marketing, Ops, and Support on the same page without extra meetings or back-and-forths.
Why We Commit to HubSpot Even If It’s Not Perfect
No CRM is perfect. Even so, HubSpot covers what matters most.
We’ve used platforms that required an IT expert just to stay functional, and others that never gained traction because they were too complex or clunky.
In contrast, HubSpot stands out because teams actually use it—and keep using it. It’s flexible, easy to manage, and supports the full customer journey, from lead to support.
So while it may not check every single box, we stick with HubSpot because it delivers where it counts.
Why We’ve Gone All-In on HubSpot
HubSpot has evolved. And a lot of prospects tell us the same thing: “HubSpot seems complicated now.”
They’re not wrong. It’s no longer just email marketing; it’s deeper tools, smarter automation, and better data. But to get real value from it, you need a thoughtful setup.
For that reason, we’ve committed to HubSpot as our sole CRM. We’ve built our business around this one, and it’s the only CRM we specialize in, which means we actually know what we’re doing inside the system.
LZC Marketing is a HubSpot Gold Solutions Partner, not because we push licenses, but because we understand the system inside and out. We’ve helped teams in complex industries get real value from it. We’ve helped teams in complex industries get it right: fixing messy setups, rebuilding workflows, and moving from “just getting by” to actually using the platform well.
This is what true specialization looks like: fewer surprises, better decisions, and systems that actually work.
What a Specialized Partner Brings
Being a Gold Partner doesn’t mean we sell more. It means we’ve done the work.
Faster Support: We can escalate tickets through partner channels. That means real answers are faster, and there is no waiting in the general support queue.
Early Feature Access: We test beta tools before they launch. When something new is useful, like AI assistants or better reporting, we’ve already tried it.
Experience Across Use Cases: We’ve worked with companies in fintech, cannabis, consulting, insurtech, manufacturing, and many more. We know what works, what to avoid, and how to adapt to different workflows.
Integration Know-How: Whether you’re using Slack, Teams, NetSuite, Mailchimp, or something more niche, we’ve probably seen it connected. We know which integrations are smooth and which need extra help.
Long-Term Support: We don’t disappear after launch. We stick around to run audits, clean up clutter, adjust workflows, and train your team, because most of the work happens after the setup is done.
We’re in HubSpot every day, building, testing, and fixing. That’s what gives us access, not just the badge.
One CRM, Countless Possibilities
You can have a dozen tools, but if your CRM isn’t solid, the whole system struggles.
We’ve seen teams juggle clunky stacks, disconnected data, and tools they barely use. The problem usually isn’t a lack of software, it’s the absence of a central system that keeps everything and everyone aligned.
That’s why LZC Marketing chose HubSpot. Over time, we didn’t just stick with it, we built around it. We built our team around HubSpot. We became a Gold Solutions Partner not to impress anyone, but to back up our experience with real proof. When something changes, we hear it first. When something breaks, we fix it. And when a client asks if HubSpot’s the right fit, we give an honest answer, not a pitch.
So if you’re tired of hopping from tool to tool or constantly making workarounds just to do the basics, it might be time to rethink the foundation.
Not sure if HubSpot’s a fit? Let’s find out. We’ll look at what your team needs, what you’re already using, and whether HubSpot makes sense. If it does, we’ll help you set it up right. If it doesn’t, we’ll tell you that too. No pressure, just clear guidance from people who’ve done this before.
Ready To Get Started With HubSpot?
LZC, A Boutique Technical HubSpot Agency Tailored for B2Bs Can Help!
Frequently Asked Questions (FAQs)
What is a HubSpot Solutions Partner?
A HubSpot Solutions Partner is a certified agency or consultant trained to help businesses set up and use HubSpot.
Do I need all of HubSpot’s Hubs to get value from it?
Not at all. Most clients start with one Hub, usually Sales or Marketing, and add others later. Start with what you’ll actually use now, and expand as needed.
What if I already use Salesforce or another CRM?
That’s common. Some clients keep Salesforce for certain teams and use HubSpot for others. We’ve migrated data from Salesforce, Zoho, Pipedrive, Excel, and more. You don’t need to start over, but we’ll help clean up and move what matters.
Does HubSpot work for B2B? What about B2C?
Yes to both. We’ve seen it work in tech, healthcare, legal, nonprofits, ecommerce, and more. What matters is how it’s set up, not just what industry you’re in.
Do I need an agency or partner to use HubSpot?
You can use HubSpot without a partner. But many teams get stuck when it’s time to connect tools or build workflows. HubSpot partners, like LZC Marketing, help teams not just use HubSpot but make it work.
