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B2B Google Ads & Paid Media Agency ​

Fast-Track Your Growth. Optimize Your Budget.​

Tailor-made B2B Google Ads  and Paid Media campaigns for SaaS Startups.  We’re dedicated to crafting highly targeted campaigns that make every penny count. Our approach doesn’t stop at launch…

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Google Ads and Paid Media Services for B2B

From meticulously crafted landing pages to compelling copy, we leave no stone unturned in creating a foundation for success. This approach empowers us to develop effective A/B testing campaigns and ensures continuous weekly enhancements, driving your brand's growth.

Team Crafting Targeted Ads for Diverse Funnel Stages and Intent​

Target Your Audience's Preferred Channels

When it comes to reaching your audience effectively, it’s all about being where they are. With our PPC Google Ads strategy, we don’t just aim, we hit the bullseye. We understand that your audience has their preferred channels, and we’re here to make sure you’re right in front of them.

B2B Google Ads Strategy
Team working on Targeting Your Audience's Preferred Channels​

Craft Targeted Ads for Diverse Funnel Stages and Intent

we’re all about precision in advertising. We understand that every customer’s journey is unique, and our strategy reflects just that. With our targeted ads, we excel at three key aspects: generating awareness, retargeting high-intent visitors, and guiding them seamlessly through the sales funnel.

Team working on driving Conversions with Personalized Content Landing Pages​

Drive Conversions with Personalized Content Landing Pages

Our strategy is straightforward yet powerful: we lead leads directly to landing pages meticulously crafted to match the messaging in your ads, guaranteeing visitors find precisely what they expect. This personalized approach not only increases relevance and trust but also results in higher conversion rates.

Landing Page Design
colorful Sales Funnel for go-to-market strategy
Facebook and Instagram Paid Marketing Campaign Services
Tik Tok Paid Marketing Campaign Services
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Whats The Best Paid Channel?

The best-paid channel depends on your specific customer base and their preferences. To truly excel, you must go where your target audience resides and create content that resonates with their desires. 

A successful paid media strategy aims to connect with potential customers at various stages of their purchasing journey, weaving a narrative that ignites their enthusiasm for your brand. Remember, the ultimate goal is to craft a compelling story that captivates and engages, propelling them closer to becoming loyal advocates of your brand.

B2B Google Ads & Paid Media Strategy

Our comprehensive WordPress website and landing page design services blend creativity and functionality, crafting captivating online experiences that drive results through sound a B testing and analytics.

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Laser-Focused Audience Targeting

We pinpoint your ideal customers with surgical precision attracting high quietly marketing leads.

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Cost-Effective Media Spend Strategy

Our campaigns are designed to be budget-friendly, ensuring your resources are optimally allocated.

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Constant Data Analysis and updating

We scrutinize campaign data round the clock, adjusting strategies in real-time.

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Targeted Landing Pages with custom copy

Drive traffic to custom landing pages that relate to your paid media and PPC campaigns.

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Custom Paid Campaigns

Your business is unique, and so are our solutions. We tailor strategies to fit your goals and market niche.

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Transparent Reporting

No mysteries or surprises. Weekly reporting keeps you informed about campaigns performance.

Conversion-Centric

Our campaigns don't just drive traffic – they're designed to boost conversions.

Creative Copy and Content For Advertising

Design & Copy

Our holistic approach blends visually striking design with persuasive copy.

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”

—Caterina Fake, co-founder of Flickr

Unleash Your Potential with LZC's Paid Media and PPC Advantage!

we adopt a holistic approach to crafting your website. We weave your voice into the copy, structure it for optimal Google indexing, elevate your brand with captivating graphics, and, crucially, we orchestrate this entire process in-house as a dedicated team.

Growth Hacking

Our team specializes in growth hacking strategies, ensuring your campaigns are optimized.

Creative Copy Mastery

We craft compelling copy that not only captures attention but also resonates with your audience.

Data-Driven Insights

Our meticulous analysis of campaign data empowers us to optimize your paid campaigns

Campaign Type Mastery​

With a deep understanding of diverse campaign types, we tailor strategies to your specific goals.

Pricing For Your B2B Paid Media Needs

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Once we’ve identified your ideal channels we can start to setup paid media campaigns to drive traffic.

Ads Tune Up

One Time Quick Fixes

$ 1000
  • Ad Campaign Audit
  • Keyword Research
  • Setup Conversion Tracking
  • Website Tracking
  • GA4 Events
  • GTM Conversion Tracking
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Ad Account Setup

One Time Fee Per Channel

$ 2000
  • Prospecting Campaign
  • Retargeting Campaign
  • Competitor Campaign
  • Audience Segementation
  • Reporting Dashboard
  • Conversion Tracking
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Ad Account Management

Month to Month Maintenance

$ 3500
/month
  • Negative Keyword Updates
  • AB Testing
  • Custom Campaigns
  • Reporting & Tracking
  • Ad Optimization
  • Budget Management
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B2B Paid Media Expert Insights and FAQs

Dive into the dynamics of B2B paid media advertising with our expert insights and comprehensive FAQs. Explore best practices, the impact of targeted advertising strategies, and methods to enhance your digital presence, effectively attracting and converting business clients.

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The choice of platform depends largely on where your target audience spends their time and the nature of your products or services

  • LinkedIn: Ideal for precise targeting based on professional criteria like job titles, industries, and specific companies. Best for reaching decision-makers and influencers within specific professional networks.
  • Google Ads: Effective for capturing demand when potential customers search for relevant business solutions. Enables targeting based on search behaviors and keywords.
  • Facebook: Useful for broad reach and retargeting, with detailed demographic and behavior-based targeting options.
  • Twitter: Offers opportunities to engage with audiences in real-time and leverage trends, using targeted ads aimed at specific industries, interests, or lists.
  • TikTok: Emerging as a valuable platform for B2B, particularly when aiming to reach younger industry professionals or when promoting products that benefit from visual and creative content. TikTok’s unique format and vast reach can be leveraged for brand awareness and engagement.
  • Trade Journals: Advertising in industry-specific journals, both online and in print, can reach a highly targeted audience of professionals who are deeply interested in specific industry news and advancements. This can be particularly effective for niche markets.
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Measuring ROI in B2B campaigns involves tracking a variety of metrics, depending on the goals of your campaigns. Key performance indicators (KPIs) might include lead generation numbers, conversion rate, cost per lead, customer acquisition cost, and overall increase in revenue. Tools like Google Analytics, CRM software, and platform-specific analytics (e.g., LinkedIn Campaign Manager) can help track these metrics. It’s important to set up proper tracking before launching a campaign, using tools like UTM parameters for detailed tracking in Google Analytics.

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To effectively target decision-makers, start by developing detailed buyer personas that reflect the demographics, job roles, and pain points of key decision-makers. Utilize Account-Based Marketing (ABM) strategies to tailor campaigns toward specific high-value companies. On platforms like LinkedIn, use targeted advertising options to reach users by job title, function, or even specific companies. Retargeting campaigns are also crucial; they allow you to keep your brand top-of-mind among visitors who have engaged with your content or visited your website but have not yet converted.

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In B2B marketing, content should be informative, valuable, and aligned with the interests of the target audience. Whitepapers, case studies, and e-books are effective for demonstrating industry expertise and thought leadership. Webinars and instructional videos can help engage users more deeply. Distribute this content through paid campaigns by offering downloadable content in exchange for contact information, which assists in lead generation. Ensure that your content addresses specific industry issues or pain points to resonate with and attract the right audience.

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One common mistake is failing to properly define and understand the target audience, leading to ineffective use of advertising budget. Avoid under-optimized landing pages that don’t align with the ad’s message or fail to convert visitors. Neglecting to test different elements of your campaigns, such as A/B testing ad copy or creative elements, can also lead to suboptimal results. Lastly, failing to align campaigns with overall business goals or not adjusting strategy based on analytics insights can hinder the success of your B2B marketing efforts.

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