All We Do Is HubSpot and We Do It Wicked Well
The Agency That Actually Teaches You HubSpot
Most HubSpot agencies configure your portal, hand off a walkthrough video, and move to the next client. LZC works differently. Every engagement runs on hands-on training and in-depth working sessions inside your actual portal, using HubSpot’s newest features instead of pre-built templates that go stale within a year. Your team leaves knowing how to build, not just how to log in.
Why It Actually Works
Your Go-To Resource For All Things Hubspot
Hands-On Training, Not Handoff Docs
We train your team live, inside the portal, on the actual workflows they'll run. No binder of screenshots to reference later.
In-Depth Working Sessions
Every build happens with your team in the room, not behind the scenes with a recap email after the fact. Updates are made live and rolled out on the call.
Built On HubSpot's Newest Features
We build with what HubSpot ships this quarter, not a template library. Templates go stale fast. Live builds don't.
The Team Lead Knows Every Build
Seth runs point on every engagement personally. If something breaks, you're talking to the person who built it, not a support queue.
Cross-Industry Range
SaaS, healthcare, eCommerce, financial & professional services
Embedded Past Go-Live
We stay on after launch, when most portals actually start breaking down
Beyond The CRM
Integrated with Clay, Apollo, and Zapier — not just HubSpot in isolation
Platinum Partner
HubSpot Platinum Solutions Partner and Zapier Silver Partner
Strategy and execution
The Team Lead Knows The Builds
Seth Nagle founded LZC after 13 years building B2B marketing departments from the ground up, including three startups where he built the marketing function from zero. That experience is why LZC doesn’t sell a one-size-fits-all playbook — Seth has seen what breaks when an agency configures a portal without understanding how the sales team actually sells.
LZC operates remotely with a Massachusetts-based team, including Seth’s board seat with the Greater Newburyport Chamber of Commerce, and works with B2B companies across SaaS, healthcare, eCommerce, education, financial services, and professional services.
What Drives LZC?
The short version of why clients stay with us past the first 90 days.
Embedded, Not Outsourced
We sit in your working sessions and train your team live, instead of handing over a configured portal and disappearing.
Built From Real Startups
Seth launched marketing from scratch at three B2B startups before founding LZC. The workflows we build come from having run revenue teams, not just configured tools for them.
Platinum Partner, New England Based
LZC is a HubSpot Platinum Solutions Partner working with B2B companies across New England, including Seth's board seat with the Greater Newburyport Chamber of Commerce.
How We Work
Three things that actually separate an engagement with LZC from a typical HubSpot agency.
We Build, We Don't Just Configure
Automations, integrations, and reporting get built alongside your team, not handed over as a finished black box.
Every Portal Gets Maintained
HubSpot ships new features constantly. We stay in the release notes so your portal doesn't fall three versions behind.
Long Engagements Over Quick Handoffs
We stay embedded past go-live because that's when most portals actually start breaking down.
The Mantra
Introducing the LZC Mantra, a guiding philosophy that encapsulates the ethos and approach of LZC Marketing. Our principles are not just statements; they are the bedrock of our operational excellence, driving us to deliver exceptional results in the dynamic world of B2B marketing. Each point reflects our commitment to innovation, results, and integrity in everything we do.
Do More Every Day
Emphasizing integrity and dedication, we believe in going the extra mile, even beyond the spotlight, to deliver unparalleled results.
Addicted to the Results
Our passion lies in seeing tangible outcomes from our strategies, fueling our continuous pursuit of excellence.
Strategy and Discipline
We understand that quality leads are the product of well-crafted strategies and disciplined execution, not just mere signup forms.
Commitment to Quality
"Do the Job Right or Don’t Do it at All" - This mantra underlines our unwavering commitment to delivering the highest quality in every aspect of our work.
The Challenge of Execution
Acknowledging that "Planning is Easy, Executing is Hard," we embrace the challenges of bringing plans to fruition through hard work and persistence.
Start Trailblazing
Separate Yourself – Blaze a New Trail - We encourage innovation and breaking new ground, setting ourselves apart in the industry and creating unique paths for success.
Listen and Learn
Before embarking on an all-out growth marketing campaign, let’s first establish a robust foundation and ensure all the marketing essentials are in place and correctly set up.
Love To Explore
Let’s discover your distinctive angle and fully embrace it. Amidst the overwhelming noise, it’s not just about standing out, but also about delivering genuine value to your audience.
Make It Scaleable
LZC strives for sustainability, ensuring that simplicity permeates every aspect of my approach, from strategy development to the selection of the right technology stack.
Keep It Simple
With a little creativity, agile thinking, and teamwork, we have the power to achieve astounding results without the burden of exorbitant expenses.
Your Dream. Our Mission.
Focusing on the Hustle
At LZC, we prioritize building a stable base for your growth marketing, enabling swift testing, reviewing, and iterating. This approach ensures that your marketing maneuvers are not just agile but also informed, leading to significant and measurable outcomes swiftly.