Creating new content takes time, and most teams are stretched thin. Blogs, webinars, and newsletters serve their purpose, but juggling them can get overwhelming. Repurposing content means your work continues to work across different channels.
HubSpot Content Remix converts existing content into formats for social media, email campaigns, or blogs. One piece of content becomes multiple pieces of output, and you reach more people without adding more work.
It keeps your message consistent and makes the most of what you already have. When resources are tight, this is the efficient way to stay active across multiple channels.
The Power of Remixing Content
Remixing or repurposing content isn’t just a nice idea—it’s a must for marketers managing multiple channels. Instead of creating new content all the time, you can turn existing assets into different formats for different channels.
A blog post becomes a series of social media posts, and a webinar becomes a blog summary and email campaign. This way, content continues to work long after its first use and reaches different audience segments in ways that resonate with them.
What is HubSpot Content Remix?
HubSpot Content Remix lets you take existing content—videos, blog posts, web pages, images, or audio—and turn them into new formats for different platforms.
With Breeze, HubSpot’s AI, you can remix content directly from the tool itself, from the overview page of your posts or pages, or within the content editor. This means you can reuse and adapt your existing content without having to start from scratch and keep your message consistent across emails, social media, websites, and more.
What Content Can You Remix?
HubSpot Content Remix lets you convert different content types into new formats so you can reuse existing assets.
Here are the input options available and how you can use them:
Video
Upload any video content or file from your computer and convert it into other formats.
This is useful if you have webinar recordings, product demos, or tutorial videos you want to repurpose into other assets. A long webinar can be broken into a series of social media posts or turned into a blog post summary for your audience in just a few clicks.
Webpages and Text
With Content Remix, you can select existing HubSpot content types like blogs, landing pages, or site pages and use them as the starting point for new outputs. You can also start with new text or import PDFs and documents to convert.
You can also pull content from any URL, so you can turn an external article into a podcast script or repackage a page’s content into an email newsletter. This is useful when you need to adapt content to different touchpoints without copying and pasting.
Audio
If you have recorded podcasts, interviews, or voice memos, HubSpot Content Remix can turn them into other content formats like written posts or even ads.
A podcast episode can be converted into a transcript for SEO purposes or reshaped into an article summarizing the key points. This extends the life of the audio beyond its original format.
Image
Upload your own images—product photos, event banners, or infographics—and use them as input to create other content. These images can be used to generate new content formats, like social posts, landing pages, email banners, or ads.
HubSpot Content Remix Output Options
HubSpot Content Remix gives you multiple ways to convert content into usable outputs across different channels so you can shape your message to the platform. Whether you need a social post, landing page, or email campaign, each output comes with templates and customization options.
Here’s a breakdown of the nine (9) outputs you can create and how to use them:
Ad
To create ads, you’ll need to connect an ad account (Google, Facebook, etc.). HubSpot gives you the option to include AI-generated images, which can save design time when creating visual ads for quick campaigns.
Example: Turn an existing product video into a Facebook or Google ad with a generated image that matches your brand’s style.
Audio Files
Create audio content with six AI voices: Alloy, Echo, Fable, Nova, Onyx, and Shimmer. These voices let you generate branded audio messages or turn written text into podcasts or voiceovers for videos.
Example: Convert blog posts or video transcripts into audio formats for podcasts, audiobooks, or interactive website content.
Note: You can’t create an audio file from an image or another audio file.
Blog Post
To create blog posts, you must have your HubSpot blog set up in advance. Depending on the content, you can choose from short-, medium-, or long-form blog posts.
AI-generated images can also be added directly to the post, so you don’t need a designer to create visually engaging articles.
Example: Repurpose content from a product webinar into a long-form blog post with AI-generated visual aids for extra engagement.
Image
Choose from 12 artistic styles (Abstract, Vector graphics, Pop art, Minimalist, Digital art, 3D, Watercolor, Oil painting, Ink Print, Black and White Sketch, Retrowave, Cinematic) when generating or repurposing images. Or you can let AI decide the art style. The tool also allows you to choose dimensions like Square, Landscape, or Portrait so the image fits different platforms.
Example: Create custom visuals for social posts or landing pages and adjust dimensions and style to platform requirements.
Landing Page
Create landing pages with templates for specific goals like booking consultations or showing products. Only templates that support content scaffolding are available so you can arrange content blocks intuitively. You can also add the AI-generated images to the page.
Example: Transform event materials into a registration landing page using a video header and a CTA leading to a thank-you page.
Emails created in Content Remix use scaffolding-supported templates like newsletters, promotions, and plain text messages.
Example: Convert part of a blog post into a segmented email newsletter or create content for a promotional email with product highlights.
SMS
You can create and schedule SMS messages within the tool to communicate with customers in real-time. This is great for short and sweet messages that need to land with users immediately.
Example: Turn a webinar reminder or promotional update into a scheduled SMS to keep your audience engaged before the event.
Social Media Post
By connecting social accounts, Remix lets you create posts and schedule them across platforms. AI-generated images can be added to the posts, which is excellent for quick campaigns where creating unique visual content isn’t possible. This is perfect for brands posting regular updates or announcements through social posts.
Example: Pull content from a blog post and convert it into a new post on Instagram or LinkedIn with generated graphics for visual flair.
Website Page
Remix supports creating website pages with scaffolding templates, so you have flexibility in layout and structure. Generated images can also be added so the site looks cohesive.
Example: Turn product launch materials into a website page with video, images, and text to attract visitors.
How to Use the HubSpot Content Remix
The HubSpot Content Remix tool makes it easy to repurpose content across multiple formats. Here’s a step-by-step guide to creating content using the tool:
Step 1: Access the Content Remix Tool
To get started with the HubSpot Content Remix tool, go to the toolbar and click on Content, then Remix. Once you’re in the tool, you can choose an existing template or create a new project by clicking Start Remixing.
Tip: If you repurpose the same type of content often, using a template will save you time and keep your brand voice consistent.
Step 2: Choose Your Input
In this step, you’ll need to choose what you want to repurpose. The options are Video, Webpages/Text, Audio or Images.
Step 3: Add Multiple Outputs to the Workflow
Once you’ve chosen your input, click the “+” button to see the nine output options.
Note: Each session allows up to 6 content outputs.
Step 4: Content Attributes
Next, customize your content by defining its attributes. This includes choosing styles, templates, and other options that fit your needs. You can also add specific objectives or notes to refine the AI-generated output further.
Step 5: Generate, Review, Save
Finally, let the AI do its magic and generate the outputs. Once the content is generated, please review it to make sure it meets your expectations. If you need to tweak the content to fit your brand voice, you can do so using the tool.
Once you’re happy with the final result, save it for future use so your content always looks polished and works.
Effective Strategies for Using HubSpot Content Remix
To get the most out of content creation with the HubSpot Content Remix tool, you need to have practical strategies that fit your goals. These guidelines will make sure your content is effective and resonates with your audience.
Align Outputs with Campaign Goals: Think about your overall marketing goals when creating content. For example, if your goal is to increase conversions, creating long-form blog posts will drive traffic, and targeted ads will promote those articles to a broader audience. This will ensure every piece of content has a purpose.
Start with Good Inputs: The quality of your input affects the output. Good quality content, like well-made videos or informative blog posts, will produce better content. This is especially important when reusing content; investing time in the foundation content pays off in the repurposed forms.
Use Multiple Outputs: The Content Remix tool allows you to create multiple content types from one input. This means you can create a blog post, an ad, and social media posts all at once. This way, you can have consistent messaging across channels and get more mileage out of your original content.
Try Out Styles: Use the tool’s many customization options for different styles and templates. You might try different image formats or adjust the tone of your written content. This will give you some exciting results that will grab your audience’s attention and keep your brand fresh.
Monitor Performance: Once you’ve repurposed content, you need to track its performance. Use analytics to see how each piece performs in terms of engagement and conversion. This will allow you to refine your remixing strategy so your future content is even more on point with your audience.
Maximize Marketing and Content Creation with Content Remix
The HubSpot Content Remix allows you to reuse content across channels and keep your marketing strategy and messaging consistent and wider.
Repurposing isn’t just a time saver – it keeps your assets relevant. High-performing blogs, videos, or ebooks can be reformed into new formats, like breaking an ebook into smaller social posts to encourage engagement.
Using Content Remix reduces the need for constant content creation and allows teams to focus on refining ideas and strategies. It means your assets stay live and aligned across campaigns without starting from scratch. Try it out and get more out of your existing content and across more channels.
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Frequently Asked Questions (FAQs)
What is Content Remix in HubSpot?
HubSpot Content Remix is a tool that allows users to take existing content—like blog posts, videos, images, and audio—and convert them into new formats. With this tool, marketers can quickly adapt assets for various channels, such as transforming a webpage into an email campaign or breaking down a video into multiple social media posts.
What is remixing content?
Remixing content means modifying or adapting existing material to fit a new purpose or target audience. This could involve changing the format—like turning a long-form article into an infographic—or updating the content to align with current trends or campaigns. It helps ensure that your content stays relevant and reaches audiences through different platforms.
What does it mean to repurpose content?
Repurposing content involves reusing existing materials in a different format or for a new purpose. For instance, you might repurpose a recorded webinar by extracting key insights to create a blog post and several social media posts. The goal is to get more mileage out of the same content without building everything from scratch.
Is repurposing content illegal?
Repurposing the content or materials you have the right to use is entirely legal. However, issues arise if you reuse copyrighted content without permission or proper attribution. As long as you own the content or have the necessary rights to modify it, content repurposing is lawful and encouraged as a marketing strategy.
Which HubSpot subscriptions offer the Content Remix tool?
The Content Remix tool is not included with Starter or Basic plans. It is only available with Content Hub Professional and Content Hub Enterprise subscriptions.
