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FAQs LZC Marketing

Everything You Need TO know about LZC

LZC’s ideal client is a B2B SaaS company equipped with a sales team and in the process of enhancing its marketing strategies, particularly those looking to integrate a CRM like HubSpot. We specialize in laying a solid marketing foundation to prepare your organization for scalable growth. Understanding that foundational marketing is crucial, we’re committed to setting everything up efficiently and effectively.

Absolutely. While HubSpot is a fantastic tool, it might not suit every business. Our services are designed to complement HubSpot, but they are versatile enough to adapt to other platforms. If you eventually choose HubSpot, we will facilitate a smooth transition and setup.

Our agency specializes in Website Tune-ups, SEO, all aspects of HubSpot Sales and Marketing, and Google Ads management. While we are not a full-scale digital agency, our extensive network of partners enables us to provide referrals for services beyond our scope. This approach ensures you access a comprehensive range of digital marketing services tailored to your needs.

Traditional marketing often focuses inwardly, starting with the company and its products. Growth marketing, on the other hand, is always customer-centric. It involves understanding consumer challenges to identify better and reach the target audience, ensuring interaction at every stage of their journey. This strategy is about creating meaningful connections rather than just promoting products.

Our approach with HubSpot is holistic. It’s about reaching potential leads, nurturing them, and assisting sales teams in conversion. Before HubSpot, managing this process was time-consuming and data quality was often lacking. HubSpot synchronizes sales and marketing efforts, eliminating data silos.

Our agency specializes in providing tailored services primarily to SaaS (Software as a Service), Insurtech, and broader B2B sectors. Our expertise in these industries allows us to offer specialized marketing strategies and tools that resonate with the unique challenges and opportunities these sectors present.

Typical Client Engagement Process: Week-by-Week Breakdown

  • Week 1: Understanding Your Business In the initial week, our priority is to actively listen and understand your business, customers, and competitors. This phase is crucial for gathering insights that will guide the development of our strategies, including content, landing pages, email copy, and workflow automation.

  • Week 2: System Audit and Quick Wins During the second week, we conduct a comprehensive audit of your current systems. This helps us identify immediate improvement opportunities, or ‘quick wins’, which we aim to address promptly to ensure an efficient start to our partnership.

  • Post Week 2: Strategy Development and Implementation After addressing the quick wins, we move forward with creating a detailed strategy. This includes a calendar outlining specific deliverables, deadlines, goals, and KPIs, all tailored to meet your unique needs.

  • Ongoing: Regular Communication and Project Management We set up bi-weekly meetings to ensure consistent communication and progress tracking. For day-to-day communications, we use Slack, and for document management, Google Drive is our preferred tool. Our commitment to responsiveness is unwavering; we ensure that all your questions are answered within 24 hours.

 

Our approach to measuring campaign success is centered around a thorough understanding of your current challenges and areas for improvement. We start by identifying your specific pain points and shortcomings before proposing how we can facilitate growth. Our toolset, which includes HubSpot, Google Analytics, and Looker Studio, allows us to track every aspect of the campaigns we work on. This holistic tracking ensures that we can measure success accurately and make data-driven decisions to continuously improve our strategies.

Our pricing details are transparently listed on our website, offering a clear understanding of the investment required. We also provide various discount options, including bundled services, partnerships, and referrals, to offer value-added services at competitive rates.

Continuous learning and adaptation are integral to our team’s approach. We stay abreast of the latest industry trends, tools, and best practices. Regular training, attending workshops, and participating in relevant webinars ensure our team’s skills remain sharp and effective.

In our content creation, we adhere to the StoryBrand framework, placing your customers, not the brand itself, at the center of the narrative. This customer-centric approach ensures content resonates with your audience. For SEO, we utilize advanced tools like SEMrush and SEO Surfer, among others, to enhance your website’s search engine performance, ensuring it ranks higher and reaches the right audience.

Our agency manages paid advertising campaigns through an initial setup fee and monthly retainer. This structure allows us to provide continuous, high-quality management of your campaigns, ensuring they are optimized for the best possible return on investment.

When working with us, you can expect comprehensive and detailed reporting tailored to give you a clear understanding of your campaign’s performance. For advertising campaign reports, we primarily use Looker Studio. This tool offers deep insights and a customizable interface, allowing us to present data in a clear, understandable, and actionable format.

For all other aspects of your marketing efforts, including SEO, content performance, lead generation, and customer engagement metrics, we utilize HubSpot. HubSpot’s robust reporting capabilities enable us to track and report on a wide range of metrics, giving you a holistic view of how our strategies are performing against your business goals.

These reports are designed to inform and provide actionable insights, ensuring that you are always in the loop and empowered to make informed decisions about your marketing strategies.